Voice search is an important factor to consider in SEO and content marketing. It has already been a catalyst for the change in SEO, and its use is still on the rise, and Google claims that 20% of mobile queries are made through voice search. Here is why you (and your business) should worry.
Many of us use voice search regularly because of the convenience it represents when our hands are busy with day-to-day activities, such as cooking or driving a car, and we would like to look for something at the same time.
The market for voice search is huge, with large companies such as Apple, Microsoft and Amazon competing for a share, so this emerging technology has been widely used in a very short period of time. In fact, according to an investigation, 60% of smartphone users who used voice search and / or digital assistants had only begun to do so in the previous year.
On top of that, good voice search positioning could dramatically expand your potential audience as a whole, due to the fact that younger children, anyone who cannot read and anyone who is not physically able to write in a manner effective search engines can now use freely with the help of voice search.
The use of mobile devices, local search and voice search are closely related
76% of people who use mobile search to find something nearby will visit the resulting business in one day, and 28% of these searches will result in a purchase. According to a survey commissioned by Google in mobile voice search, 40% of adults use voice search to ask for directions. Therefore, when a user performs multiple tasks or is on the move, and asks his mobile device about a nearby establishment that performs a service similar to his, it is important that his company has a high rating.
So, if your company has a physical location, you must ensure that you have optimized local and voice search. For tips on how to optimize your site for local search, see our blog on how to optimize for local SEO.
The use of mobile devices is already popular, as the use of smartphones exceeds the use of laptops and becomes the number one device for internet users in 2015. As the use of smartphones and the Internet continue , we can safely assume that voice search will also be performed, due to the fact that 41% of adults and 55% of teenagers used mobile voice search more than once a day in the US. There is still a high frequency of voice search performed through mobile technology to this day, because there are many applications and mobile devices that have built-in voice search capabilities.
Therefore, a company should not consider optimizing content for voice search as a way to help their website position itself better in Google in the short term, but rather as a way to position the site in the future. .
How to optimize voice search.
Since the advent of voice search, long tail keywords have become increasingly important for SEO.
While desktop search often results in the use of short-tail keywords, voice search is conversational by its very nature. Therefore, optimized long tail search phrases can lead to a higher ranking in voice search.
For example, instead of asking Siri, “best shoreditch bar,” voice seekers are much more likely to form a complete sentence and ask “where is the best shoreditch bar?” So if you have a bar in Shoreditch, you should consider identifying high potential, long-tail conversational keywords similar to this, and incorporating them into your content, both on the site and outside it. Any keyword with a reference added to its location It is an advantage, as it will also improve your local search rankings.
Long tail search terms may also reveal the intention. For example, the queries that begin with the phrase “What price?” They reveal much more intention to buy than “What is” or “How it works”, because it shows a desire to buy. Therefore, you should identify what questions people who probably buy your product or service ask, and optimize their content on the site to include the answers.
This need for informational content that is optimized with long tail keywords is another reason why including inbound marketing content on your site is a great idea. Frequently asked question pages on your site can be particularly useful for incorporating long-tail query keywords and their answers into your page.