The quality is always higher than the quantity when it comes to backlinks, but too often the websites do not comply with the practices of building spam links. But how do you know if you have spam links and what can be done to combat them?
Most websites have compiled some examples of spam backlinks. The constantly evolving history of SEO has left some casualties in its wake. And SEO agencies are still helping to unravel the disasters created by Black Hat SEO professionals. And the builders of unauthorized spam links alike. Google introduced its update of the Penguin algorithm in 2012 as a way to reduce spam on the web and punish those who use such tactics.
Regardless of how you acquired a poor backlink portfolio. It is important to identify the spam links that point to your site. In the most recent update of the Penguin algorithm, Google announced that it would devalue spam links instead of penalizing websites for having them. However, in some cases where a site has what Google considers too many low quality backlinks, the search engine will simply devalue all links, including those that are healthy, which, of course, can wreak havoc on rankings and rankings. site traffic.
What are spam links and how do you identify them?
Spam links, also known as low quality backlinks, are those that point to your domain from spam sites or poor authority. They can be easily identified by a sharp increase in traffic to their domain, often from countries outside of which they form their main audience.
Spam links can take the following forms:
>>Low quality guest posts
Well-written guest posts that provide useful information to readers and a valuable contribution to the user experience of a platform form the backbone of a good link building campaign. The links should be incorporated in the articles in a natural way, where the client provides a useful resource or information on the subject in question.
Directories were a method of link building that was once popular. And they are still used occasionally following the update of the Penguin algorithm. However, as with any other content platform, sending to any directory could do more harm than good. Links directories that allow you to add your website without further editorial reviews should be avoided. Some directories may have benefits for local SEO provided, of course, they have local relevance. However, most other directories should be avoided, and any link that is obtained from them should be removed.
Links must be incorporated naturally, where the client provides a useful resource or information on the subject in question.
>>Comment and spam forum
You may have found this form of spam link without even noticing. Especially if you moderate the comments on your own blog. These often take the form of comments that match the original post, before suggesting the link as additional reading. This type of spam can also occur in forums, either as new posts or comments. And often provides multiple links from the same post.
How to know if a link is having a negative effect and what an SEO team can do about it
There is a limited benefit to asking an agency to obtain links from its website from hundreds of sites that exist solely to transmit link juice. And thanks to the Penguin update, Google is sensible with these tactics. While there are agencies that still participate in this type of Link Building practices, a poor backlink link profile can also occur on their own, often as a result of negative SEO.
As mentioned earlier, Google changed the way it approaches spam links. Simply devaluing anyone who does not meet their guidelines. However, if a site has too many defective links, Google realizes this too, and could penalize it accordingly by devaluing all good or bad links. The most significant result of Google devaluing each link to your site is a sudden loss of traffic. As Google considers traffic to be one of its key ranking factors, in addition to having a diverse portfolio of organic backlinks, these penalties could have a double impact on the overall ranking of your site. This can also critically damage the reputation of your online brand, effectively removing your site from search engines.
How to remove links
Removing links can be a slow process. Resources such as the Google de-authorization tool , which was launched at approximately the same time as the Penguin update, allow webmasters to indicate to Google that they do not want certain backlinks to be taken into account when evaluating the website. However, this is just a signal that Google can ignore.
The rejection tool should only be used in exceptional circumstances. Google itself warns against excessive use of the tool, since there is an inherent risk of rejecting incorrect links if you are not careful. If you have detected a low quality backlink on your site, your first action should be to contact the webmasters of those sites to request that the links be removed.