Instagram has more than 800 million users, which makes it an ideal place to spread your business. Recently Instagram launched a self-service platform that allows you to advertise your business in your own way. This allows you to reach a constantly growing community with greater ease, but this is not the only reason you should use Instagram to promote business growth and get more customers.
Let your brand have an image:
Instagram is an image-based platform, which allows you to upload images of your equipment, customers and products in such a way that gives your company a complete personality. Anything and everything you post on Instagram can be manipulated to target a target audience.
So if you are selling your product and know that your target audience likes a certain color or theme, you can use it as a background or advertising image to attract the public . An image, or a group of images, but striking and correctly placed on Instagram can attract many new potential customers. But, for example, if you own a coffee shop that is aimed at women and then has a light pink image with your coffee strategically placed in the middle, you can talk a lot and increase sales.
Increase your sales:
Once you have increased your followers on Instagram to spread the word about your company, you can use it effectively to increase sales. You can upload new products or any offer you have and it will be available to all who follow it, and also in the search area.
This means that there will be more people who know your products, therefore, more potential customers and, in fact, more conversions.
Give your brand a story:
The best way to sell your product is by giving it a backstory. If you have a tomato sauce, it may have been transmitted from your generations to your family. You can use anything that gives your product a story and makes it different. This makes people feel that they are buying something and increase the commitment between you and your followers.
The more commitment you have with your followers, the more likely your product is to have a tendency and reach a wider audience. This, in turn, increases sales. Remember that you do not have to use only images to promote your company, Instagram stories are a great way to communicate the origins of the brand.
Instagram allows you to connect with other similar companies:
The main objective of social networks is to build a network of people with interests in their products and brand. By connecting to the brands that are your competition, it allows you to access your potential market, since these will also be the potential market of your competition.
In addition to its competitors, you can link and collaborate with brands that are based on the same premise as yours to offer offers. For example, let’s say you own a dessert shop that can link to a restaurant and offer two-for-one ice cream if you spend a certain amount at that particular restaurant. This means more customers in both establishments.