One of the most interesting things about SEO is that it is constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change, which often makes website owners have doubts. It is understandable that they do not want to invest time and effort in something that could have no value in the coming weeks, months, etc. Or worse, it could end up hurting them. However, we don’t think you should fear SEO, as there are many tactics that will never harm you. Our advice is to focus on those tactics, such as the following:
PUBLISHING QUALITY CONTENT
Taking the time to post original and high quality content on your website that will be useful for your target audience will always have a place in a marketing campaign. For SEO purposes, each piece of content is an additional opportunity to position yourself in the search engines and generate inbound links to the site. In addition, search engines take into account the “freshness” of a site when deciding where a site should be located. Sites that are updated regularly with useful content are favored. Remember, the content does not have to be “text based only”. People have different content preferences. They could be interesting videos and images that capture the attention of the members of the target audience and gain links and shared resources. Focusing on members of the target audience,
IMPROVE THE SPEED OF THE SITE
A slow loading site is an important change that generally results in a high rebound rate. Your site must be fast on all devices. If a search engine cannot access your site fast enough, where do you think they are going? Probably to a competitor’s site. If you are concerned about the speed of the site, talk to your developer about what might be slowing the site. The Google PageSpeed information tool is useful. Also, be sure to invest in quality accommodation.
LOOKING FOR RELEVANT LINK OPPORTUNITIES
If you think link building is a bad thing, you are doing it wrong. There is nothing wrong with creating inbound links relevant to your site. The key term here is “relevant.” Look for opportunities on industry-related sites and build links gradually.
SOCIAL NETWORK ACTIVITY
Social networks may not have a direct impact on your SEO success, but may have an indirect impact. Staying active in social networks and developing your social follow-up helps grow your brand online and shows the search engines that you are promoting your website in many ways. While social links can be “no follow”, they are still visible and can generate other non-social links on other websites that follow.
You can create different social networks of your business, but focus only on those platforms that adapt to the brand image you want to convey.
UPDATING YOUR WEBSITE
SEO and website design are separate marketing functions, but they essentially help each other. A well-designed site that is easy to navigate improves the bounce rate of a site and the overall experience a visitor has. If it is time for a new design, be sure to follow these website redesign tips for SEO.
SEO may be evolving continuously, but there are many SEO tactics that will always be relevant. Stick to these tactics and follow a White Hat SEO strategy to avoid penalties.